Meet Our Leadership Team

Mr. Donaldson served as CEO of Vasa Fitness, a high-value, low-price operator of fitness clubs and one of the top-20 largest health club operators in the U.S., from 2016 to 2018, and CEO of Service Brands International, a multi-concept residential services-focused franchise system, from 2012 to 2015. Previously, he was president, CEO and general manager of Harris Research, Inc., one of the largest franchisors in the residential services industry, with more than 4,000 franchises in over 40 countries, from 1997 to 2012, including during a period when the business was a subsidiary of The Home Depot. Earlier in his career, Donaldson held multiple leadership roles with Avery Dennison. He received an MBA and a Bachelor of Arts in Economics from Brigham Young University.

Kenneth Schweighofer is a seasoned marketing leader with over 15 years of experience driving brand success and innovation. As the Chief Marketing Officer at Authority Brands, he brings a wealth of expertise in commercial strategy, P&L management, and cross-functional leadership.

Prior to joining Authority Brands in July 2024, Kenneth served as the CMO for ServiceMaster Brands, leveraging his deep understanding of franchising to deliver impactful marketing strategies. His experience also includes roles as CMO for ATI Restoration and Head of Marketing for Sanofi.

Kenneth holds an MBA from the McCombs School of Business at The University of Texas at Austin.

Farah Bhayani is a seasoned leader with 20 years of experience advising executive management and boards on legal, regulatory, compliance and risk management strategies in private equity-backed companies. As Chief Legal Officer at Authority Brands, she brings a wealth of experience in franchising, real estate, mergers and acquisitions, and compliance.

Prior to joining Authority Brands in May 2025, Farah served as the General Counsel and Chief Compliance Officer of G6 Hospitality, one of the largest economy lodging portfolios and the parent company of the iconic Motel 6 and Studio 6 brands. She has a passion for providing innovative legal solutions that balance business needs while minimizing risk.

Farah received her B.B.A in Real Estate Finance and her J.D. from Southern Methodist University. She was also a 2024 Influential Women in Hospitality Honoree by Hotel Management Magazine, a 2024 D CEO Corporate Counsel Awards Finalist, and a 2021 Texas General Counsel Forum Magna Stella® Award Recipient for “Senior Managing Counsel – Small Legal Department”.

Joe Ferrarini, a seasoned technology executive, was promoted to Chief Information Officer at Authority Brands in 2025 after serving as Chief Data & Analytics Officer. Traditionally educated in applied behavioral science, his diverse career spans startups, private equity, and Fortune 500 companies. Before coming to Authority Brands, Joe held various technology & operational leadership positions with Wwex Group, DaVita, CVS, and Walgreens.

As a business-minded leader, Joe describes himself as "constructively dissatisfied" and enjoys mentoring others. Fueled by optimism and a belief in what’s possible, he is constantly seeking efficiency through process improvement and innovation while never forgetting that an organization’s greatest asset is its people.

Jordan joined the Authority Brands team in January 2023 and brought with him more than 15 years of expertise in business development sales in franchise and national brands. Most recently as Senior Vice President, Franchise Sales at Scorpion he helped grow the franchise vertical from the ground up to now one of the leading franchise suppliers in the space.

As the lead of Authority Brands’ entire franchise development function, Jordan’s priority is to serve our team and develop a results-based culture. His passion is for developing people and implementing processes that enable us to hit our goals.

Jordan received his B.S. in Marketing from the University of Mobile and received his Certified Franchise Executive accreditation in 2019 from the International Franchise Association and served on the IFA Convention Committee from 2017-2019.

Leanne Stapf is an Executive Vice President at Authority Brands, leading three brands: The Cleaning Authority, The Junkluggers, and Homewatch CareGivers. Since joining The Cleaning Authority in 2012 in our IT department, Leanne has been instrumental in building and enhancing the infrastructure to support franchisees. Promoted to COO of The Cleaning Authority in 2014, Leanne has been an instrumental leader at Authority Brands. In addition to her executive role, she owns a franchise location of The Cleaning Authority in Harrisburg, Pennsylvania and Woofie’s in Columbia, Maryland, providing her with firsthand experience in running a cleaning business.

Leanne's dual perspective as both an executive and franchise owner enables her to understand the challenges and opportunities within the cleaning industry, allowing her to effectively support and guide franchisees.

Tom Swift has been an Executive Vice President for Authority Brands since June 2023, overseeing Mosquito Squad, Monster Tree Service, Doody Calls and Screenmobile. Prior to this position, he served as the Brand President of Mosquito Squad from November 2019 to June 2023. From January 2009 to November 2019, Mr. Swift was the President and Chief Operating Officer of ASP – America’s Swimming Pool Company (“ASP”). Mr. Swift holds his Juris Doctorate degree, Masters of Tax Law and Certified Financial Planner’s License.

Stewart C. Vernon is a lifelong entrepreneur and is the Founder of America’s Swimming Pool Company (ASP), the nation’s largest swimming pool cleaning, repair, and renovation franchise system. Post-acquisition of his company by Authority Brands in 2019, Vernon moved into the role of Executive Vice President at Authority Brands, in charge of their Emerging Brands division. Over his career, Vernon was a founding partner of various other business ventures: Founding startups such as Classic Overland (a car import company), KUDU Outdoor Grills, Central Piedmont Investment Group and Valid Music.... As well as actively investing in many entrepreneurial ventures along the way: VS Investment properties, 428 Second Street, Timber Lane Farm, South River Mist, 4 Eyes Holdings, Splash Investments, and others. In addition, Mr. Vernon is a professional speaker with experience in serving as a keynote speaker for occasions, as well as a mentor to many aspiring entrepreneurs.

Mr. Rosenbaum joined Authority Brands in August 2021 and is currently serving as Chief of Staff. In this role, Mr. Rosenbaum executes key strategic projects and supports business functions across the organization. Prior to joining Authority Brands, Elliot was an Associate at Apax Partners, the private equity sponsor that manages Funds invested in Authority Brands. At Apax, Mr. Rosenbaum supported Authority Brands in executing key strategic projects including M&A and financial structuring, and also investing in other service-based companies. Mr. Rosenbaum started his career as an investment banker at Moelis & Company in New York.