Brand Spotlight Blogs | Authority Brands

Mister Sparky Seen on Gordon Ramsay’s Secret Service Mister Sparky has always believed that reliable, respectful, and safe service should never be a secret — and now the world gets to see why. We were honored to have Mister Sparky featured on Gordon Ramsay’s new FOX series, Secret Service — a hidden-camera show where ... Read Post

Revolutionizing Home Services: How Virtual Ride-Along Software is Transforming the Industry In the ever-evolving landscape of home services, staying ahead of the curve is not just an advantage—it's a necessity. At Authority Brands and BuyMax, we're proud to be at the forefront of this revolution, empowering our franchise owners with innovative tools that redefine ... Read Post

DoodyCalls: 25 Years of Franchising Excellence in Pet Waste Management DoodyCalls, a prominent member of the Authority Brands family, is marking a significant milestone in 2025 - 25 years of transforming the pet waste management industry. From its humble beginnings as a small local business to its current status as a nationwide network of ... Read Post

ASP Embraces Pool Studio Software: Elevating Pool Design and Customer Satisfaction America's Swimming Pool Company (ASP) is making a splash with its adoption of a new Pool Studio Software. This innovative technology is reshaping how ASP locations approach pool design, blending creativity, precision, and customer engagement in ways that set new industry ... Read Post

Mosquito Squad Celebrates 20th Anniversary with Rebranding to Mosquito Squad Plus As the start of 2025, Mosquito Squad—a stalwart in the pest control industry and proud member of the Authority Brands family—marked its 20th year with a bold move. The company unveiled its rebranding to Mosquito Squad Plus, a decision that goes far beyond a mere name change. ... Read Post

Homewatch CareGivers Celebrates 45-Year Anniversary For 45 years, Homewatch CareGivers has set the benchmark for compassionate in-home care, evolving from a small family-run business into a globally recognized home care franchise. This remarkable journey is a testament to the organization’s unwavering dedication to providing ... Read Post